Dang, I'm starting to almost feel bad for the Jets and Giants,

what with being stuck looking for a stadium sponsor in an environment in which banks, insurance companies, automakers, airlines,

newspapers, media companies and outfits who were cozy with Nazis all pretty much are out of the mix. What now? Beer always sells well during recessions, especially cheap beer,

and Bud, Miller and Coors already are in the naming rights business. I don't know, though. Genesee Cream Ale Park? Doesn't have a ring to it.

I have it: An inexpensive food product that is selling better than ever, is made in America and even has dual meanings,

one old school and one hinting at the high-tech vibe the teams are looking for in their

Kenny Albert calls Eagles tie, Rangers shootout

While waiting to speak to MSG Media president Mike Bair on Wednesday,

I ran into all sorts of interesting people in the Garden press room, including my venerable predecessor on the Newsday sports media beat, Steve Zipay, as well as loyal WatchDog reader Kenny Albert.

Mr. Albert reported that his voice was a bit strained, no surprise after a Sunday and Monday during which he became the first play-by-play man in history to call a full five periods of an NFL game (he worked the Eagles-Bengals tie) and an NHL overtime and shootout.

Remember, friends: The last time there was a tie in the NFL,

there were no NHL shootouts. These are the kinds of things you can learn nowhere other than here.

(By the way, Kenny is calling each of the next two Giants games, vs. Arizona and Washington.)

Texas Stadium urinals are for sale . . . toilets, too!

Just about everything from Shea Stadium was or is for sale, but not the urinals and toilets, which the city plans to use for other purposes in other facilities.

The Cowboys have a different approach for the Texas Stadium fixtures. Classy! The auction site bills the toilet offering as "The Throne of Champions.'' The Cowboys last won a playoff game in 1996, so these apparently are not of recent vintage.

WatchDog takes yellow school bus to Giants Stadium

Here is a minute-by-minute account of my travels through the Giants Stadium

satellite parking system last Sunday. All in all, not bad at all:

11:07 a.m.: Arrive at orange lot.

11:09: Park in orange lot.

11:12: Board bus.

11:21: Arrive at stadium bus stop.

11:27: Arrive at Giants Game Day Live in practice bubble, observe very

long line to get Sean Landeta's autograph.

5:11 p.m.: Leave stadium.

5:17: No line to board bus at stadium bus stop.

5:34: After sitting in some traffic and listening to young adults use the f-word in public more than people really should, arrive back at orange lot.

5:36: Start car, catch last minute of Giants radio postgame show. Look for my exciting column on taking the new train connection to the stadium in September 2009!

MLB Network to open with Larsen's 1956 perfecto

MLB Network boss Tony Petitti and high-ranking MLBexec Tim Brosnan appeared Wednesday at the Sports Business Journal's Sports Media & Technology conference to talk about the new network, launching Jan. 1. Apparently, the first show will be the first televised rerun of Don Larsen's perfect game in the 1956 World Series. I haven't gotten over being inadvertently overlooked for an invite to a fundraising showing of that game at the Yogi Berra Museum in February 2007 Larsen and Berra were in attendance, both seeing it for the first time since it happened, a once-in-a-lifetime opportunity for a sports media critic. Sighhh.

America has spoken:

People want to see Knicks!

OK, this is weird: Tuesday's Cavs-Knicks game was selected by fans on NBA.com to appear on NBA TV over four other games as part of the network's "fan night'' promotion. America is catching Knicks fever! Or maybe it had something to do with LeBron. Whatever.

Another legal thingy occurs between Comcast, NFL

Now Comcast has won a round in its neverending dispute with the NFL Network. If one of my daughters ever mentions the possibility of following in my career footsteps, I first will cover my ears and make loud humming noises.

Then I will calm down and say this: You have my blessing, but only if the NFL Network and Big Cable resolve their differences before your first day on the job.

ESPN joins other companies in cutting back on parties

Here's the statement ESPN gave me about its decision to party poop company-sponsored holiday gatherings this year: "The holiday party decision was an appropriate step in the process of managing smartly in these challenging times. We are focused on managing costs efficiently.''

Newsday's sports department had a holiday party in the early and mid-1980s that was well attended by star reporters who rarely showed up in the office. Wedon't have a sports department holiday party anymore. Or at least I haven't been invited.